Weardo Streetwear

Bold Identity Unveiled

Project Description

Branding for Weardo

In sculpting Weardo’s brand identity, I aimed to encapsulate its streetwear essence—edgy, vibrant, and unapologetically unique. The centerpiece is a distinctive logo that combines sharp geometric shapes with a bold color scheme of blue, yellow, red, and black, reflecting the brand’s spirited ethos.

The color palette was strategically chosen for its standout qualities, ensuring each hue contributes to the visual storytelling of the brand. This palette extends to the Instagram grid, where it brings a cohesive look across posts. The grid itself is meticulously designed to highlight individual products while adapting seamlessly to seasonal promotions, all the while maintaining Weardo’s core identity.

For the website, I introduced an animated glitch banner that captures the brand’s disruptive spirit, perfect for grabbing attention in the fast-paced digital landscape. This animation isn’t just for the website—it translates into an engaging presence on Facebook and other digital platforms, enhancing brand recognition.

Mockups were crafted to showcase the clothing in a way that resonates with the target audience, reinforcing the brand’s „Wear dope. Not weird” philosophy. The typography, consistent across all mediums, complements the logo and visuals, rounding out a brand identity that stands out in the bustling streetwear market.