DESIGNER
Dariusz Ł.
Hello! I’m a Product Designer with a passion for creating visually compelling and user-friendly designs. With years of experience across various fields – from branding and UI design to video production and marketing automation – I’ve honed a diverse skill set that allows me to bring unique, effective solutions to each project. I love the challenge of turning a vision into a tangible product, and I’m always eager to learn and grow in this ever-evolving field. Let’s create something amazing together!
My Experience
Sep 2023 – present
Product Designer/Owner (Gotin.pl)
- Brand Building and Platform Development: Led the process of building and developing the brand for Gotin.pl, an investment property platform, encompassing both strategic and technical aspects such as designing and implementing features using WordPress and the HivePress directory plugin.
- Market Analysis and Product Strategy: Conducted market analysis, identified trends, and tailored product strategy to meet the expectations and needs of investors in the real estate sector.
- Product Management: Managed the development and enhancement of the platform, employing agile methodologies like Kanban for effective task and priority management.
- Implementation of Analytical Tools: Implemented analytical tools to monitor and optimize the platform’s performance and marketing activities.
- Utilization of AI Technology: Employed AI technology to rapidly generate and refine content, streamlining the content creation process.
- Collaboration and Audit with Marketing Team: Coordinated closely with an external marketing team responsible for managing social media profiles and marketing campaigns, and conducted audits to align pre-existing social profiles with our brand strategy, thereby enhancing overall effectiveness and brand image cohesion.
- Agile Process Management and Meeting Coordination: Introduced and supervised Agile processes to enhance team efficiency and adaptability, and organized regular meetings for feedback sharing and action planning, ensuring continuous improvement and alignment with project goals.
- Consultative Role: Engaged in the project on a part-time basis, providing specialist know-how and insights in a consultative capacity.
Note: My involvement in the Gotin.pl project was on a flexible basis, aimed at supporting my colleague’s startup during a critical phase. I am transferring my responsibilities to the newly formed teams, ensuring sustainability and focusing on my further professional development.
Aug 2021 – Jun 2023
Product Designer (Railwaymen)
- Product Design: At Railwaymen, I served as a Product Designer, creating visually appealing and user-friendly designs for a variety of projects, from company web pages to promotional materials and social media content.
- HubSpot Management: I managed our HubSpot platform, setting up and maintaining marketing and sales automation processes. I also created marketing emails and sequences, configured scoring systems, and worked extensively with page templates, including code editing and creating new modules.
- Video Production and Animation: I created videos and animations for various purposes, such as marketing and internal communications.
- Analytics: I worked with various analytics tools to track and improve the performance of my designs and marketing campaigns, making data-driven decisions.
- SEO: I was responsible for improving the company’s SEO, optimizing web pages, creating SEO-friendly content, and tracking performance with analytics tools.
- Marketing and Sales Process Automation: I automated various marketing and sales processes using HubSpot, setting up automation workflows, monitoring their performance, and making adjustments as needed.
- Exhibition Stand Design: I designed exhibition stands for trade shows, creating eye-catching displays that effectively promoted our brand and products.
- Print and Interactive/Web Material Design: I designed a variety of print and interactive/web materials, including ebooks.
- Page Speed Optimization: I optimized the page speed of our website, improving its performance and user experience.
- Campaign Configuration: I set up the audiences, configured conversions and other events for analytics and advertising campaigns, ensuring their proper functioning from a technical perspective.
Sep 2019 – Aug 2021
Product Designer (Int4 AG)
- Product Design: Focused on rebranding and redesigning the company’s website, conducting UX research, and designing a new UI with high fidelity prototypes. Also responsible for overseeing the project to completion and ensuring the final product met our design and usability goals. Designed and coded a new view for test reports, demonstrating my ability to work across the design-development spectrum.
- Website & CRM Management: Managed the company’s website (WordPress) and our HubSpot platform, ensuring seamless integration between the two. This involved a combination of design, development, and CRM management skills.
- Graphic & Motion Design: Created a variety of graphic design projects, including motion design, showcasing my ability to create visual content for various mediums.
- Analytics: Worked with various analytics tools to track, improve the performance of our marketing campaigns.
Jun 2019 – Sep 2019
Product Designer (Neadoo Digital)
- Product Design: Took over the UI project for the new website and supervised its deployment, ensuring the final product met our design and usability goals.
- Print & Interactive/Web Material Design: Developed a new set of brochures and promotional materials.
- UI Design: Contributed to a UI project for a real estate agency.
- Advertising Packages Creation: Crafted advertising packages for the company’s clients.
May 2018 – Jun 2019
Senior Graphic Designer (Reflect Group)
- Graphic Design: As a Senior Graphic Designer in the creative team, I was responsible for designing for multiple entities (Megakoszulki.pl, OpenPrint.pl, OpenGift.pl, Reflect, Selino.pl), showcasing my ability to adapt my design skills to di erent brands and needs.
- Agile Collaboration: Worked closely with DTP, DTG, screen printing, and the graphic department as a graphic design professional, ensuring the successful execution of design projects.
- Rebranding and UI Design: Led the rebranding process and designed the UI for the new website for
megakoszulki.pl, demonstrating my ability to manage large-scale design projects. - Product Imaging and Automation Processes: Implemented new product imaging and automated processes for creating mockups of prints on clothing, significantly speeding up the transition to a new image.
Jun 2017 – Aug 2017
Graphic Designer (Mabit)
- Graphic Design: As a Graphic Designer, I designed banners, posters, signs, and other advertising elements for the agency’s clients, showcasing my ability to create a variety of visually compelling materials.
- DTP: I learned to work with DTP, expanding my skill set and enhancing my ability to deliver high-quality design.
- Product Graphics/Illustrations Design: Participated in the design of product graphics and illustrations
Software and Technology Proficiency
UX/UI
Design
No-code
Motion Design / Video
Prototyping / Animations
CRM/CMS & No-code
Event / Conversion Tracking and Analytics
Coding
AI
and others (depends on task)